Tang Dynasty period
The history of bird's nest consumption can be traced back to
China
nearly 1,500 years ago during the Tang Dynasty period (A.D. 618-907). It was
believed that the bird's nest had been brought back from 'Nan
yang' (the southern countries), by sea-faring Chinese sailors and introduced to
the courts of the China 's
Emperor as a supreme delicacy (food of the Emperor). During that era, only the
family of the Emperor and his court officials has the privilege of consuming
the highly priced bird’s nest. Sometime during the 15th century, the
well-known General Cheng Ho introduced the more exquisite white bird’s nest
into the royal household. It is this particular species that we are cultivating
in our bird’s nest ‘farm’. It was with the winding up of the dynasty (end of
the Emperor rule), that the common people were introduced to bird's nest and
the value and demand for bird's nest continued to climb due to its rarity and
nutritional properties.
Consumer Countries
Nowadays, the primary target
for this product is the Chinese community around the world, with Hong Kong,
Mainland China and Taiwan the top consumers followed by Singapore, U.S, Middle East countries and
others. Bird’s Nest has been a prestigious and a status symbol kind of food for
Chinese families for hundreds of years. It was considered an Imperial Cuisine
in the past Chinese Dynasties. 

Today, Bird’s Nest is still
considered an esteemed cuisine by upper class Chinese families and appreciated
for its health benefits, so much so that diners at places like Hong Kong 's Fook Lam Moon restaurant are willing to pay
US$58.00 per bowl for the highest quality bird’s nest soup. Although there is
stable demand from the restaurant consumers, the peak season of demand comes
during the Chinese New Year period. Gift giving of Bird’s Nest is especially
popular during this period as it wishes the recipient good health and longevity
of life as well as symbolizing the givers affluence and status in society.
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